C. N. Kshetragna is Professor of Practice and Head – CSR at Sri Sathya Sai Institute of Higher Learning (Deemed-to-be University). He is a seasoned consultant, trainer, and key anchor for faculty development programs, with expertise spanning Business Analytics, Marketing, Human Resource Analytics, and Banking Analytics. Kshetragna has held several senior positions in the corporate sector, including Associate Vice President at Kotak Mahindra and Regional Head (South) at HDFC Bank Ltd. In academia, he has served as Associate Professor and Head of Marketing at the Christ University Institute of Management, Bangalore, and as Adjunct Professor at Xavier Institute of Management & Entrepreneurship (XIME), Chennai. He is also a member of the Academic Council for MBA programs at several reputed institutions. His areas of specialization include Marketing Analytics, HR Analytics, Consumer Behavior, Branding, Sales Management, Customer Relationship Management (CRM), Strategy, Marketing Metrics, and Financial Services. Over the course of his career, Kshetragna has conducted more than 40 executive training and faculty development programs in these domains.